CALEB LAND
Crafting Influence, Shaping Perception
I have graduated with a Bachelor of Arts in Communication with a concentration in Public Relations from Berry College. I am now pursuing a Master of Arts in Communication with a concentration in Reputation Management at Virginia Tech. Currently a GTA at Virginia Tech, I foster my speaking, managerial, writing, and problem-solving skills daily.
Take a look at my portfolio to see all the work I've done in my experience at Berry College and Virginia Tech.
CORE EXPERIENCES
HARBIN CLINIC INTERNSHIP
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Assist with content creation such as graphic designs for pamphlets, newspapers, and magazines
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Maintain Harbin’s reputation by responding to patient reviews and outdoing competitors through appealing advertisements and persuasive brand persona
ROME TRANSIT DEPARTMENT PUBLIC RELATIONS WORK
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Conducted Qualtrics survey and focus group research to discover Berry College student reluctance to using the city’s public transportation system and need for transit services at the college
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Coordinated communication between client and research team
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Composed 30-page, detailed crisis communication plan highlighting different potential transit crises and how to prevent, respond, and evaluate
MARKETING SUPERVISOR AT THE SHIPYARD
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Led team of 20 student employees in operating campus retail store
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Managed Shipyard Instagram and Facebook account, increasing marketing reach by 1.2K%
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Created products and graphic designs consistent with brand identity